Events
Customer Webinar: Boost Revenue by Correlating Online & Offline Data in New Ways - November 3 REGISTER NOW >
Regional User Group: New York, NY - November 10 RSVP NOW >- Customer Webinar: What's New: Tag Management Strategy, Digital Data Exchange & Enterprise Analytics Applications - November 10 REGISTER NOW >
- Customer Best Practices Webinar: Understanding Your Customer's Journey with LIVE Profiles Data - November 15 REGISTER NOW >
- Regional User Group: Atlanta, GA - November 15 RSVP NOW >
White Paper: 4th Annual Online Retail Holiday Readiness - DOWNLOAD NOW >- Customer Best Practices Webinar: Three Tips to Improve Efficiency and Effectiveness with Integrated Search Marketing and Analytics - WATCH REPLAY >
- Regional User Group: San Francisco, CA - December 8 RSVP NOW >
- Regional User Group: Austin, TX - December 8 RSVP NOW >
8/13/11
IBM Unveils Tag Management Strategy, Releases Digital Data Exchange & Enterprise Analytics Applications
Join us for a 60 minute customer-only webinar as IBM unveils its new strategy for simplifying tag management with the release of IBM Coremetrics Digital Data Exchange, now included as part of the IBM Coremetrics Web Analytics solution. You'll also hear about the new Enterprise Analytics application, which empowers marketers to more easily conduct multi-site analytics.
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Regional User Groups Forming
The combined IBM EMM team (Unica and Coremetrics) has just announced the creation of regional user groups (RUGs) for customers using Unica and Coremetrics solutions. Attendance at the RUGs is free to customers, who will hear tips and tricks from other EMM users about how to make the most of the products they already have. In addition, key product management and marketing staff will be on hand to discuss new product features. The first EMM RUGs will occur in New York City, NY and Atlanta, GA in early November. Additional dates and locations will be announced soon.
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Transfer of Business Processes Finalized
A little over year ago, on August 2, 2010, IBM completed the acquisition of Coremetrics. IBM is firmly committed to you, our customers, and your Coremetrics product investment and is pleased to announce that on October 18, 2011, IBM is planning to finalize the integration of Coremetrics into IBM. On that date, customer contracts with Coremetrics will be managed by IBM. Information about doing business with IBM is now posted online for your reference.
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New Training Website & Programs
Coremetrics Solutions educational services has a new online home and new offerings. The new site lists prices for public classes as well as details for private classes. It also includes on-demand learning modules for self-paced training.
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Multiple Regression Analysis
Find out how multiple regression analytics can help you learn more about your customers' behavior over time.
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Accelerate the Customer Journey
Hear how the new Coremetrics Lifecycle application can give you a comprehensive view of your customers' lifecycle – and tell you how to accelerate it.
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POV: Point of View
User Conference Comes to Madrid
Marcel Holsheimer
The IBM EMM team is pleased to announce this year's conference for European customers using IBM's Coremetrics and Unica marketing solutions. Called Marketing Innovation Summit 2012, the conference will be held in conjunction with the IBM Smarter Commerce Global Summit – Madrid, May 22-24, 2012. (Note: A Marketing Innovation Summit is also planned for North America in September so stay tuned for details!)
The detailed Marketing Innovation Summit 2012 conference agenda is in development right now. Our plan is to host approximately 50 track sessions designed to arm you with the tips and tools you can use to make a positive impact on your marketing organization. IBM has made great strides in creating the industry's leading marketing technology team during the past year and we'll tell you about it during this three day conference. You'll also have a great opportunity to learn more about the various capabilities of IBM's marketing solutions - and how they connect to other IBM applications you may be using.
In addition, feedback from previous Unica and Coremetrics events revealed that you value the total marketing conference experience but you especially appreciate hearing about the strategies, experiences, and successes of fellow attendees. That's why Marketing Innovation Summit 2012 will include a variety of innovative customers presenting their winning use cases. Our own in-house experts will also show you other best practices you can take advantage of. And, of course, we've set up the event so that you have all the networking opportunities you could want.
Once you've heard about the various ways other IBM EMM customers are using the technology, we'll let you vote for the winners of the Marketing Success Award. This program recognizes customers who've achieved measurable results by making innovative use of marketing technologies. You'll be able to choose which finalist you think best exemplifies marketing excellence.
We're offering Early Bird Registration until April 1, 2012, with a discount of €300 so sign up now.
If you need to document reasons to management about why you should attend, here are just a few of the reasons you should register for Marketing Innovation Summit 2012 today. In a compact, three day experience, your investment in the Marketing Innovation Summit will help you:
- Get more productive. Find out how the latest technology and marketing best practices can help you gain customer insight and improve marketing performance.
- Be more effective. See how you can deliver highly relevant, timely marketing programs across channels and extend your reach through paid, owned, and earned media.
- Learn from the best. Learn more about the industry's leading marketing automation solutions-- see live demos, presentations by IBM and customer experts, or meet 1-1 with an industry analyst, product expert, or IBM executive.
- Get connected. Build your own social network with marketing peers and experts from around the world who can help you and your organization get the most out of your marketing investments.
- Gain market insights. IBM puts unmatched research resources at your fingertips-IBM's landmark CMO study, consumer study, online retail benchmark insights, annual marketing practitioner survey, the latest analyst findings and more.
- Admission to larger IBM Smarter Commerce Global Summit 2012.